{"store":{"baseInfo":{"podcastTitle":"1881","slug":"americanherf","podcastDescription":"Powered by the American Hereford Association, 1881, has a mission to share stories of the breed’s rich history in the beef industry, connect with the faces behind the bald face and share the progress that has impacted operations across the country. We’ll bring you content that appeals to cattlemen and women of all ages looking to learn more about the breed bringing people home. Come Home to Hereford.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/13390742/Cover-1881_5qmq6v.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/13390742/Cover-1881_5qmq6v_1200x628.jpg?s=dd4f3197ffeba5be3d433efd841c4cd1&e=png","podcastUrl":"https://americanherf.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/americanherf/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pu/pbblog-rd9gx-cc5396","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":11,"gmtAdjustment":"GMT-06:00","useDaylightTime":1,"value":-6,"text":"(GMT-06:00) Central Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Chicago"},"podcastDownloads":null,"totalEpisodes":34,"showComments":false,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":false,"author":"American Hereford Association","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=67878e7f07582dc27d025afb","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-rd9gx-cc5396-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/1881/id1609501055","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Famericanherf.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog13390742%26podcastIdTag%3Drd9gx&dfl=https%3A%2F%2Famericanherf.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/7v7zfGomSRhJpfreZzl3ZH","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/92784240/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"EB Garamond"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#6D85A0"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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American Hereford Association

The American Hereford Association, with headquarters in Kansas City, Mo., is one of the largest U.S. beef breed associations. The not-for-profit organization along with its subsidiaries — Certified Hereford Beef (CHB) LLC, Hereford Publications Inc. (HPI) and American Beef Records Association (ABRA) — provides programs and services for its members and their customers, while promoting the Hereford breed and supporting education, youth and research.

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Former chef turned center of the plate specialist, Colin Campbell, National Beef Packing Company Regional Marketing Manager, joins the podcast as we celebrate beef month. In this episode, hear firsthand how Certified Hereford Beef is marketed and the superior eating experience drawing consumers to the brand.

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